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TWEED TOURISM CAMPAIGN WITH BONZA TAKES OFF

The Tweed Tourism Company has launched a dedicated marketing campaign in partnership with Bonza, targeting new visitors to the region aligned with the airline’s suite of new routes into Gold Coast Airport, commencing 15 November. 

The campaign will position the Tweed as a must-visit destination this spring and summer with fresh audiences that are now accessible via Bonza’s new Gold Coast routes, including Albury, Mildura, the Whitsundays, Bundaberg and Gladstone. 

As the Tweed’s nearest major domestic and international airport, Gold Coast Airport is just 10-minutes’ drive from Tweed Heads and provides easy access to the region’s nature-based activities, award-winning food and diverse cultural experiences. 

The joint marketing campaign will entice visitors across these new routes, as well as from Melbourne, to book a Bonza flight into Gold Coast Airport and explore the Tweed, with inspiring content, great holiday deals and the chance to win a mini-break for two including return flights, 2-nights’ accommodation and experience and dining vouchers. 

The joint campaign will also include a dedicated media familiarisations program and content-driven social media promotions targeting the new flight route destinations

The Tweed Tourism Company’s General Manager Sally Scott said the new routes into the Gold Coast were a major win for the region, presenting an opportunity for the Tweed to reach previously untapped visitor markets via the 70 additional weekly flights and almost 700,000 new passenger seats. 

“As neighbouring regions, the Tweed and Gold Coast are equally poised to benefit from this influx of new visitors into Gold Coast Airport and our partnership with Bonza will ensure the Tweed is top-of-mind with these travellers when they are considering where to holiday.” 

“This targeted campaign will showcase the many ways to enjoy a mini-break in the Tweed with incredible foodie experiences, unmissable art galleries and endless ways to immerse in nature, from beach activities to river cruises and hinterland trails.” 

Bonza’s CEO Tim Jordan said the airline was excited to partner with The Tweed Tourism Company to increase visitation to the region.  

“Bonza and Bonza Holidays are about making it easier and more affordable for Aussies to explore their own big, beautiful backyard. We’re focussed on bringing economic development to largely regional destinations such as the Tweed with the launch of our newest base at Gold Coast Airport.  

“Partnering with The Tweed Tourism Company is a great example of how Bonza is working alongside industry to boost domestic tourism. We look forward to bringing the first visitors to the region on 15 November,” said Jordan.  

Queensland Airports Limited CEO Amelia Evans said the partnership between Gold Coast Airport and Bonza will provide a big boost to the local economy. 

“These new routes will deliver more than two hundred million dollars in economic benefit to the wider region each year,” Ms Evans said. 

“Many of these routes are new to Gold Coast Airport’s network and they’re very competitively priced, which is great news for our customers, locals and visitors to the region,” she said. 

The joint Tweed and Bonza campaign runs from until 22 November, capturing interest and booking periods around the 15 November launch of the new routes with the chance to win a 2-night Tweed mini-break prize package. 

The Tweed mini-break prize package for 2 people includes: 

  • Return Bonza flights from any of the airline’s direct routes into Gold Coast Airport 
  • 3-days’ car hire with SIXT Car Rentals, with pick up and drop off at Gold Coast Airport 
  • 2-nights’ accommodation at Avion Retreat in a king glasshouse including sunset platter and daily continental breakfast 
  • Husk Farm Distillery experience including welcome cocktail, guided distillery tour, gin and rum tastings, 3-course meal for 2 on the lawn and 2 Husk sample packs 
  • E-bike hire with Hirehood to explore the Tweed section of the Northern Rivers Rail Trail 

For the chance to win the Tweed mini-break prize package, go to www.visitthetweed.com.au/bonza-x-the-tweed/ 

ENDS 

Media enquiries: Louise Terry | lterry@thetweed.com.au | 0419 743 143 

The Tweed Tourism Company is the official tourism development and destination marketing agency for the Tweed through a partnership with Tweed Shire Council. 

For more information about The Tweed Tourism Company head to www.visitthetweed.com.au/corporate 

We wish to acknowledge the Ngandowal and Minyungbal speaking people of the Bundjalung Country, in particular the Goodjinburra, Tul-gi-gin and Moorung – Moobah clans, as being the traditional owners and custodians of the land and waters within the Tweed Shire boundaries. We also acknowledge and respect the Tweed Aboriginal community’s right to speak for its Country and to care for its traditional Country in accordance with its lores, customs and traditions.

We wish to acknowledge the Ngandowal and Minyungbal speaking people of the Bundjalung Country, in particular the Goodjinburra, Tul-gi-gin and Moorung – Moobah clans, as being the traditional owners and custodians of the land and waters within the Tweed Shire boundaries. We also acknowledge and respect the Tweed Aboriginal community’s right to speak for its Country and to care for its traditional Country in accordance with its lores, customs and traditions.